How to Sell Your Used Apple Watch or Other Wearable Devices

I’ll provide you with a rewritten version of the article in a neutral tone. I will also highlight some key points and summarize the main arguments.

Article Title: Apple’s Retail Strategy: A New Class of Products Based on Feeling

Summary:

Matthew Panzarino, Advisor at TechCrunch, discusses Apple’s retail strategy and how it is shifting towards creating and selling products that are based on feeling. The article argues that the common logic about luxury and functionality is outdated and that Apple needs to change its approach to presenting wearable devices in stores.

Key Points:

1. Apple’s shift towards wearable technology: The article suggests that Apple started selling wearable devices as early as 2007, with products like the iPod Nano and iPhone.
2. The need for a new retail strategy: Panzarino argues that Apple needs to change its approach to presenting wearable devices in stores, emphasizing how these products make users feel rather than just their functionality.
3. The role of sentiment and personal statement: The article suggests that high-end Apple Watch models are not about luxury, but about making a personal statement and expressing one’s individuality.
4. Critique of the "utilitarian" approach: Panzarino argues that buying the least expensive, most functional version of a product is not necessarily smarter or more virtuous than choosing a more premium option.

Main Arguments:

1. Apple needs to change its retail strategy to focus on how wearable devices make users feel.
2. The concept of luxury and functionality is outdated, and Apple should shift towards creating products that are based on sentiment and personal statement.
3. Criticizing people for buying high-end Apple Watch models is not about being practical or responsible; it’s about snobbery.

Notable Quotes:

• "It’s not about luxury, it’s not about how it works — it’s about how it makes you feel."
• "If someone with the means wants to buy an iPhone and have it coated in precious liquid metal, why not?"
• "The fact that the version of the Apple Watch that could cost thousands works the same as the one that costs a few hundred is actually more friendly to everyman market, not less."

Overall, Panzarino’s article suggests that Apple needs to rethink its retail strategy and focus on creating products that are based on feeling rather than just functionality.