Quattro Alumni Launch Mobile Targeting Startup Adelphic, Securing $2 Million in Funding
A New Era in Mobile Advertising Begins
Two mobile advertising veterans, Jennifer Lum and Changfeng Wang, who previously worked together at Quattro Wireless, the mobile ad network that formed the basis of Apple’s iAd program, are excited to announce their new company, Adelphic Mobile. Their mission is to tackle some of the most pressing issues in mobile advertising and provide a more effective solution for advertisers and publishers alike.
The Founders’ Vision
Jennifer Lum, who served as the Vice President of Ad Ops at Quattro Wireless, shares that she teamed up with her former colleague Changfeng Wang because they wanted to address some of the unsolved problems in mobile advertising. "We identified a crucial need for innovation in this space," she explains. "Our goal is to create a more transparent and efficient mobile ad ecosystem."
AudienceCube: The Breakthrough Technology
Changfeng Wang has developed a revolutionary new technology called AudienceCube, which enables advertisers to target specific demographics with unprecedented accuracy. Lum describes it as the key to unlocking brand badges for mobile campaigns. This innovative approach gives advertisers unparalleled insight into who their ads are reaching and allows them to make data-driven decisions.
The Predictive Data Platform
Adelphic’s Predictive Data Platform is a game-changer in the world of mobile advertising. By leveraging predictive modeling, this platform enables advertisers and publishers to optimize campaigns more effectively than ever before. Lum highlights an example where Adelphic could partner with a publisher like TechCrunch to determine which members of its readership are likely to fall into specific demographics. The platform would then target ads based on these predictions.
Early Results Show Promise
Adelphic’s early tests, which began in the third quarter of last year, have already demonstrated remarkable improvements in campaign results. According to Lum, these results demonstrate the potential of Adelphic’s technology and its ability to revolutionize mobile advertising.
$2 Million Seed Round of Funding
To further support their mission, Adelphic Mobile is announcing a $2 million seed round of funding. Matrix Partners’ Antonio Rodriguez will join Adelphic’s board of directors, bringing his expertise in the tech industry to the table. Rodriguez compares Adelphic to The Echo Nest, another successful startup that took a complex process and made it more efficient through technological advancements.
Connecting the Dots: A Look at Similarities Between Adelphic and The Echo Nest
Antonio Rodriguez shares some interesting insights about why he believes Adelphic has the potential to make a significant impact in mobile advertising. "Both Adelphic and The Echo Nest have taken time-consuming processes and improved them through technology and algorithms," he explains.
Conclusion
The launch of Adelphic Mobile marks an exciting new chapter in the world of mobile advertising. With its innovative AudienceCube targeting technology and Predictive Data Platform, this company is poised to tackle some of the most pressing issues facing advertisers and publishers today. As the industry continues to evolve, one thing is clear: Adelphic Mobile is at the forefront of a revolution that promises to unlock new possibilities for mobile advertising.
Related Topics
- Media & Entertainment
- Mobile Advertising
- Startups
- Venture
About the Author
Anthony Ha is TechCrunch’s weekend editor. He has previously worked as a tech reporter at Adweek, senior editor at VentureBeat, local government reporter at the Hollister Free Lance, and vice president of content at a VC firm.
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